To better manage the expectations of business owners and key stakeholders, it is critical to define the dominant value creation strategy at the very beginning of any business modeling exercise . This creates focus. And focus is one of the most important success factors in business. The chosen strategy lays the foundation for the business model and sets clear reference points for: margin profile key value drivers performance metrics Revenue-based strategies This is the most common type of...

From Creation to Capital Discipline. Working with startups is always about creation: new products, new markets, new teams. I spend a lot of time with founders exactly at this stage - where growth energy is at its peak. At the same time, I also worked with shareholders of mature businesses. And this experience led me to an important insight: “ growth and value creation are not the same thing.” Capital discipline becomes critical precisely when the business has already “survived.” And at...

Even though I’m a finance professional, I usually start modeling not with numbers, but with strategy . First comes direction — then the calculations. Planning doesn’t like chaos or improvisation. Many funding institutions, including #Innovasjon_Norge, ask startups to complete a Business Model Canvas . I love this tool too - it allows you to see the entire business landscape at a glance, like a map. In one of our projects for a metallurgical company, we analyzed the impact of several crises...