FJELLFLEX AS

You have a great idea. You have a pitch deck - or at least a very convincing PowerPoint. You have passion, vision, and possibly a business card that says "Founder & CEO." What you do not have: money. Welcome. You are in excellent company. Every single business that exists today started exactly here. So, where does the first money actually come from? Let's be honest about it. Stage 0: The 3F Round Before any investor, any bank, any grant programme - there is the 3F round. This

To better manage the expectations of business owners and key stakeholders, it is critical to define the dominant value creation strategy at the very beginning of any business modeling exercise . This creates focus. And focus is one of the most important success factors in business. The chosen strategy lays the foundation for the business model and sets clear reference points for: margin profile key value drivers performance metrics Revenue-based strategies This is the most co

From Creation to Capital Discipline. Working with startups is always about creation: new products, new markets, new teams. I spend a lot of time with founders exactly at this stage - where growth energy is at its peak. At the same time, I also worked with shareholders of mature businesses. And this experience led me to an important insight: “ growth and value creation are not the same thing.” Capital discipline becomes critical precisely when the business has already “surv

Even though I’m a finance professional, I usually start modeling not with numbers, but with strategy . First comes direction — then the calculations. Planning doesn’t like chaos or improvisation. Many funding institutions, including #Innovasjon_Norge, ask startups to complete a Business Model Canvas . I love this tool too - it allows you to see the entire business landscape at a glance, like a map. In one of our projects for a metallurgical company, we analyzed the impact of

The phrase “Cash is the King” entered the business vocabulary after the liquidity crisis of the 1980s. It’s often attributed to Volvo’s CEO, Pehr G. Gyllenhammar (1988), who used it when commenting on the aftermath of the 1987 stock market crash. This phrase — and the experience behind it — highlights a simple truth: cash is the most important asset a company has . Businesses with strong liquidity reserves are the ones that not only survive difficult times but come out stron

In today’s dynamic business landscape, companies are constantly seeking ways to enhance profitability while maintaining flexibility. One strategy gaining significant traction is the use of outsourced CFO services, which offer the strategic financial leadership companies need without the overhead of a full-time CFO. This approach allows businesses to adapt quickly to changing conditions, ensuring they remain competitive and financially sound. The Shift Toward Outsourced CFO Se