The phrase “Cash is the King”  entered the business vocabulary after the liquidity crisis of the 1980s. It’s often attributed to Volvo’s CEO, Pehr G. Gyllenhammar (1988), who used it when commenting on the aftermath of the 1987 stock market crash. This phrase — and the experience behind it — highlights a simple truth: cash is the most important asset a company has . Businesses with strong liquidity reserves are the ones that not only survive difficult times but come out stron

In today’s dynamic business landscape, companies are constantly seeking ways to enhance profitability while maintaining flexibility. One strategy gaining significant traction is the use of outsourced CFO services, which offer the strategic financial leadership companies need without the overhead of a full-time CFO. This approach allows businesses to adapt quickly to changing conditions, ensuring they remain competitive and financially sound. The Shift Toward Outsourced CFO Se