Even though I’m a finance professional, I usually start modeling not with numbers, but with strategy . First comes direction — then the calculations. Planning doesn’t like chaos or improvisation. Many funding institutions, including #Innovasjon_Norge,  ask startups to complete a Business Model Canvas . I love this tool too - it allows you to see the entire business landscape at a glance, like a map. In one of our projects for a metallurgical company, we analyzed the impact of